Preview — The Goal
🌗 The Goal: Every design has a battle for attention, and contrast is how you decide the winner instead of leaving it to chance. Gray text on a slightly-less-gray background. A poster where everything is bold, so nothing is. The 'important' button that's the same size and color as the unimportant one. When viewers 'just skim past' your key information, it's almost never because they don't care — it's because nothing TOLD their eyes where to go. Contrast — in size, weight, color, and space — is the traffic-direction system of design. Master one principle: if two things are different, make them CLEARLY different; if everything shouts, everything whispers.