How to Cut Flabby Words and Let Numbers Talk

โœ๏ธ Copywriting ยท 5-card lesson ยท ๐Ÿ”’ Premium

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Preview โ€” The Goal

๐ŸŽฏ The Goal: Words like 'very,' 'really,' and 'amazing' quietly kill conversions. Weak intensifiers are lazy placeholders โ€” they signal that the writer HAD no real evidence, so they reached for volume instead ('very fast', 'incredibly easy', 'amazing results'). Readers' spam filters, trained by ten thousand ads, discount them to zero on contact. The replacement discipline: every vague adjective becomes a hard specific. 'Very fast' dies. 'Saves 14 working hours a week' closes.