Preview โ The Goal
๐ฏ The Goal: You wake up and the comments are ON FIRE โ a post landed wrong, a customer's complaint went viral, or your brand is suddenly the day's main character. The panic moves (delete everything, hide comments, argue with strangers) all FEED the fire: deletion becomes the story ('they're covering it up!'), and the algorithm rewards every reply-fight with more reach. The playbook is the opposite: pause, acknowledge once and clearly, fix what's real, and let the fire run out of oxygen.