Preview โ The Goal
๐ฏ The Goal: Making all text the same size destroys information rank โ the reader can't tell the headline from the footnote, so their eye wanders, works double, and gives up. The brain maps size to importance INSTANTLY and pre-consciously: big is read first, gray is read last, and you get to program that optical path on purpose. Hierarchy is the difference between a page someone reads and a wall someone scans past.