Preview — The Goal
🎯 The Goal: Pushy, complex demands induce cognitive friction — and friction is exits. 'Buy Now', 'Submit Details', 'Sign Up' all share a fatal frame: they describe what the reader GIVES (money, data, commitment) at the exact moment anxiety peaks. The no-risk CTA flips the frame to what they GET, immediately: 'Get My Free Checklist →', 'Start Watching Instantly →'. Same button. Same action. Radically different click math.