Preview — The Goal
🏷️ The Goal: Everything you do has a second price tag that never appears on the receipt: whatever you gave up to do it. The $400 gadget isn't just $400 — it's the flight you didn't take with the same money. The Netflix hours aren't free — they're the side project that never launched. The 'harmless' meeting costs eight people's afternoons of real work. Economists call this opportunity cost: the true cost of anything is the best alternative you sacrificed. It sounds obvious for exactly as long as you don't apply it — then it quietly rearranges how you spend money, time, and yeses. The question that changes everything is four words: 'instead of WHAT?'