Preview — The Goal
🔥 The Goal: Look closely at the ads that got you — the mattress company that described your 3 a.m. tossing before mentioning foam, the app that narrated your inbox anxiety with unsettling accuracy — and you'll find the same skeleton under all of them: PAS. Problem (name their pain), Agitate (make it vivid and urgent), Solve (arrive with the fix). It's the oldest formula in copywriting because it's how attention actually works: people don't lean in when you talk about your product; they lean in when you describe THEIR problem better than they can. PAS turns that into a repeatable three-paragraph machine anyone can run.