Preview — The Goal
🚀 The Goal: Most projects don't fail at the end — they fail in the first week, quietly, when nobody agrees on what 'done' means. Three months later the client expected a website, you built a brochure, and everyone's angry. The vaccine is a one-page project brief written BEFORE any work starts. Not a 40-page charter nobody reads — one page, five questions, agreed on by every key person. Twenty minutes of writing that prevents months of 'wait, I thought we were…' Almost every project disaster you've ever witnessed traces back to a skipped kickoff.