Preview — The Goal
🎯 The Goal: '256GB of storage.' 'Made with organic cotton.' 'Now with two-factor authentication.' Feature copy is the most common writing mistake in commerce — describing the THING instead of what the thing DOES FOR SOMEONE. Nobody wants a quarter-inch drill bit; they want a quarter-inch hole (and really, they want the shelf on the wall and the compliment about the shelf). The fix is a machine you can run any feature through: ask 'so what?' until you hit something a human actually feels. Master this one conversion and every product description, resume bullet, dating profile, and pitch you write starts landing differently.