Preview — The Goal
💼 The Goal: Whether you like it or not, LinkedIn is the first Google result for your name and the first thing anyone checks after meeting you — a recruiter, a client, a potential mentor. Most profiles fail the 6-second skim: vague headline, empty summary, a photo from someone's wedding in 2018. Here's the reframe: LinkedIn isn't your resume — it's your landing page. A resume lists your past; a landing page tells a visitor in seconds who you help, what you're good at, and why they should reach out. One focused evening turns yours from ghost town to opportunity magnet. Four zones matter; almost nothing else does.