How to Cold Email a CEO and Actually Get a Reply
Long essays are an invitation to be ignored.
🌐 Networking SKILL PACKS
Real connections, warm intros, and a network that works for you.
9 lessons · 2 free
Long essays are an invitation to be ignored.
Stop asking busy people how you can help them.
Never send a message that just says 'checking in.' Superficial pings — 'hope you're well!', 'long time!', 'just circling back!' — drain social credit because they transfer nothing and request attention anyway.
Trading business cards with random attendees yields minimal leverage — the open floor is a lottery where everyone's simultaneously hunting and hiding.
Mentors are earned through actions, not requested over coffee.
A cold email gets maybe a 5% reply rate.
Whether you like it or not, LinkedIn is the first Google result for your name and the first thing anyone checks after meeting you — a recruiter, a client, a potential mentor.
Here's where 95% of networking dies: you meet someone great — at an event, a party, a friend's barbecue — swap contacts, feel the spark of 'we should stay in touch'… and then nothing.
Somewhere in your phone is a former coworker who'd hire you tomorrow, a college friend now working at your dream company, and a old boss who'd vouch for you — all unreachable behind the same invisible wall: 'It's been too long, it'd be weird to text now.' Here's what the research actually shows: sociologists call these 'dormant ties,' and reviving them is MORE valuable than making new contacts — old contacts already trust you, but now they orbit different worlds, know different people, and hold different doors.
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