Preview โ The Goal
๐ฏ The Goal: Never send a message that just says 'checking in.' Superficial pings โ 'hope you're well!', 'long time!', 'just circling back!' โ drain social credit because they transfer nothing and request attention anyway. The professional alternative: a simple system that sends each key contact something genuinely USEFUL about once every 90 days. Relationships are gardens โ 'checking in' is knocking on the greenhouse glass; the 90-day system is actual watering.